What I Do
Over the past five years, I’ve evolved from designer to product leader, shaping user experiences while guiding strategy and delivery. I focus on uncovering real user needs, translating them into clear product direction, and building the collaborative structures that turn ideas into meaningful, measurable outcomes.
User-Centred Design & Experience
Product Strategy & Delivery
Process, Workflow & Outcomes
Collaboration & Leadership
Experience
Creative Operations Specialist
July 2025 - Present | Citation Canada
Key Skills
Process & Workflow
Collaboration
Outcomes & Metrics
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Transitioned into operations role to partner with marketing, product, engineering, and leadership to operationalize creative work and improve delivery workflows
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Support planning, prioritization, and execution of creative initiatives aligned with business goals
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Apply product and UX principles to improve processes, clarity, and cross-functional collaboration
Product Manager
October 2022 - July 2025 | Citation Canada
Key Skills
User Experience
Collaboration
Process & Workflow
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Owned several product initiatives from discovery through launch, balancing user needs, technical constraints, and business priorities
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Collaborated closely with UX, engineering, and stakeholders to define requirements and deliver new features and net-new products
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Led feature prioritization, release coordination, and tracked success metrics for continuous improvement
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Acted as a bridge between customer insights and execution, ensuring user-centred outcomes
Senior UX/UI Designer
July 2021 - October 2022 | Citation Canada
Key Skills
User Experience
Product Strategy
Collaboration
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Led UX and UI design for key product areas from discovery through implementation, including wireframes, prototypes, and high-fidelity designs
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Collaborated with product management and engineering to deliver solutions that balanced user needs, technical feasibility, and business goals
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Designed accessible, user-centred interfaces aligned with brand guidelines, usability principles, and accessibility standards
Graphic Designer
March 2019 - July 2021 | Think Lightweight
Key Skills
User Experience
Collaboration
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Designed and delivered marketing assets across digital and print channels, including websites, social media, and campaign materials
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Supported website design and content updates, applying usability and brand principles to improve clarity and engagement
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Used analytics and performance insights to inform marketing decisions and iterate on content
Foundations
Education
Honours Bachelor of Global Business and Digital Arts
University of Waterloo | 2014 - 2018
UX Design Certificate
Brainstation | 2022
Study Abroad – Interaction Design
University of Dundee, Scotland | 2017
Tools
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Figma, Sketch
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Adobe Creative Suite (Indesign, Illustrator, Photoshop)
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Jira, Confluence
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Monday
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AI-Assisted Design & Research Tools
